It later opened a branch in Elburgon before spreading  to Naivasha town. It was trading as Naivasha Self Service Stores Ltd before re-branding to the current Naivas Ltd in 2007.
Naivas Ltd is an indigenous company run by Kenyans as a family business. Its directors are Mr. Simon Gashwe Mukuha and Mr. David Kimani Mukuha.
The company started as a small service store with the initial capital being contributed by the family members. It has grown to a chain of stores with branches countrywide.Today Naivas has 14 branches
To succeed in the supermarket industry today requires an investor to invest in a minimum of 5 branches and a capital outlay of Ksh 100 Million per branch.
A supermarket , is a form of grocery store , or a self-service store offering a wide variety of food and household merchandise, organized into departments. It is larger in size and has a wider selection than a traditional grocery store, also selling items typically found in a convenience store , but is smaller and more limited in the range of merchandise than a hypermarket or big-box store.
 Supermarkets usually offer products at low prices by reducing their economic margins.
A larger full-service supermarket combined with a department store  is sometimes known as a hypermarket .